Financial Technology Platform adds first two women to its executive team
TROY, Mich., February 13, 2012 – Billhighway, the cloud-based financial solution for organizations, has announced two new hires to their executive team, Tracy-Ann Palmer as Chief Growth Officer and Michelle Lange as Chief Marketing Officer.
Palmer is leading sales and growth opportunity efforts for Billhighway with Lange in charge of all brand building initiatives in pursuit of ongoing rapid growth. Dominating the Greek market has enabled Billhighway to ramp up its sales and marketing teams to continue to grow the company on a national level.
“Michelle and Tracy-Ann bring a strong dynamic to our team,” says Vincent Thomas, CEO of Billhighway. “With exciting new product releases and enhancements on the way, we’re pleased to add Michelle and Tracy-Ann to our team to honor our commitment to help even more nonprofits become financially healthy and do more to advance their missions.”
Michelle is a proven business leader and marketing professional, having successfully grown brands from Michigan-based companies to global entities such as General Motors, Louis Vuitton-Moet Hennessey, Dow Chemical and ConAgra as well as founding SilverTree to help nonprofits. Prior to Billhighway, she was the director of The Walsh Institute, where she focused on accelerating growth in Michigan through education and entrepreneurship resulting in the Blackstone LaunchPad amongst other initiatives. Michelle has been recognized by Advertising Age and BrandWeek as a top marketer in the U.S.
Prior to joining Billhighway, Tracy-Ann served as a Senior Alliances Manager of Salesforce.com where she was responsible for all channel strategy and management and assisted global Salesforce.com partners to dramatically increase their revenues, by meeting the needs of over 100,000 customers. Tracy-Ann also held several positions with companies including Nu Metro Entertainment (license holder of all Fox, Warner, Disney productions in South Africa) and ARZIKA, an experiential marketing company awarded Corp! Magazine’s 2010 Best Michigan Small Business which Tracy-Ann founded.
About Billhighway
Billhighway is the foremost cloud-based system designed for nonprofit organizations that combines payment processing, and banking and accounting solutions in one application, allowing for straight-through financial processing. We help nonprofits and member-based associations improve their financial health, increase their operational efficiency, and reduce their risk of fraud – making it possible for them to accomplish more with fewer resources so they can focus on advancing their mission. Over 3,500 nonprofits trust Billhighway to seamlessly manage $5 billion in transactions with award-winning customer service and industry-leading data security. www.billhighway.com



















