Donations drive change. When your business, nonprofit, club or team depends upon donations to function to the highest potential, your supporters are the fuel to your organization. With donation-giving on a decline, your organization should focus on improving the donor experience and engaging supporters in the fundraising process. Your organization can increase fundraising efforts with these three simple steps:
Interactive fundraising through social media allows donors to feel like they are part of the organization, and directly making a change. Youtube is a great forum where your organization can simply upload videos to promote your campaign at no cost. You can show the people you have helped and where past and future donations are going. People will see the difference they can make and want to help. Videos can easily be shared by viewers, and prompt those interested to visit your organization’s website.
Create a community of supporters. When people feel part of a community they feel an obligation to help when they are asked. Integrate a Message Board onto your organization’s website where your supporters can communicate with each other. Supporters can post pictures, share what the organization has done for them, and ideas to help further. Here supporters can invite friends to get involved and further grow your donation base.
Implementing these fundraising tactics can engage supporters and help your organization to create fruitful, long-lasting relationships with your donors. Try to focus not only on increasing donations, but increasing supporters and improving the donor experience. If supporters feel included, your organization will have no problem collecting donations.
If your organization would like to use Billhighway’s donations functionality, including the ability to create a custom donations URL to share with your donors, please contact us at sales@billhighway.com or call 248-273-0074.
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